Discover full-service jewelry care and repair at our retail store.

Backed up by years of experience and certified technicians, Diamonds & Gold offers full-service jewelry care and repair.

You can count on us when your watch isn’t keeping proper time or the stones in your rings seem a little loose. We’ll ensure everything is in good shape and ready to give you years of additional service.

Diamonds & Gold is your complete jeweler.

See us for a wide array of services and on-site repairs you can rely on:

Custom jewelry design
Jewelry Services including:
- Resizing
- Remounting
- Stone replacement
- Pearl stringing and beading
Watch repair
Watch battery replacement
Jewelry appraisals
Watch appraisals
Gold buying
Watch buying

Let our in-house experts custom design jewelry just for you!

At Diamonds & Gold, we can create just about any piece you can imagine, and if your imagination needs a little boost, we are here to help with that, too!

Wear jewelry that matches your own, unique personality.

Our on-site bench jeweler brings 20+ years of experience to the job and can repair your items right here. We also have four custom jewelers and designers who do amazing work. Choose From a Wide Range of Styles and Price Points

Our designers will work very closely with you, using computer-assisted design (CAD) software and lost-wax casting to create the piece you have in mind. We also work with hundreds of vendors who will tailor jewelry just for you! From high-end creations to lower-priced options, our store is ready to help you set yourself off just right! Come see us at 2071 Central Drive or contact us for an appointment.

FREE Cleaning & Inspection

We’d love to help you keep your jewelry sparkling! Stop by Diamonds & Gold for a free cleaning and inspection of any jewelry piece you own, with no obligation to buy. We’ll make sure it’s in great condition, then invite you to browse our incredible selection of unique jewelry pieces.

Visit us today at 2071 Central Drive and discover the difference a local jeweler with a passion for customer care can make!

Get the best value when you sell your gold.

Ready to turn your old jewelry into cash? At Diamonds & Gold, we offer competitive prices for your gold and other precious metals. Whether you have broken chains, unworn rings, or a collection of vintage pieces, we’ll give you a fair and honest valuation.

Sell for Cash or Trade for More

When you sell to us, you have two great options:

Instant Cash: Walk away with cash in hand for your gold, platinum, or sterling silver.
50% More in Store Credit: Get an extra 50% on your recycled value to use toward anything in our store! It’s the perfect way to turn old jewelry into something new that you’ll love.

We buy more than just gold—we’re also interested in loose or mounted diamonds, vintage watches, and other precious metals. By selling to us, you’re not only getting a great price but also helping the environment by recycling and giving new life to old pieces.

Visit us today for a free, no-obligation estimate and see what you could earn recycling your old gold.

Certified Gemological Appraiser

Our in-house GIA Graduate Gemologist and Certified Gemological Appraiser holds the highest credentials in Wisconsin. Trust your valuable pieces to our professional care.